Alicia Hammond

Cognitive scientist connecting user voices to the companies who design and create for them.

 

Who I am

Hello! I am a Cognitive Scientist and UX Researcher with 10 years of experience. I am deeply curious about people, and I believe that an open mind and an accepting heart are immense assets in research, because people tell you what they need if you listen carefully.  Visit my portfolio.

Alicia Hammond by the numbers:

  • Supported 2 design thinking efforts for R&D innovation projects in the audio manufacturing industry, exploring user behavior with novel digital & physical products (2023-2024)

  • Served a financial media publication with 800,000 premium subscribers and 1.5 million free monthly visitors (2021-2023)

  • Supported 15+ departments by curating user feedback and delivering actionable insights (2021-2023)

  • Plans, executes, analyzes, and communicates research with rigor and efficiency, conducting 85 moderated interviews & 225 unmoderated interviews in 2022

  • Mentored 8 researchers over the past 5 years

  • Educates students in Research Methods, 170+ to date

Core Skills

I can trace a direct line from my first experience working in a lab as an Undergraduate Research Assistant to my current skills designing, implementing, and communicating complex research plans impacting product strategy.

Research: Quantitative

  • Survey Design

  • Inferential Statistical Analysis

  • Descriptive Statistical Analysis

  • Experiment Design

Design

  • Wireframing

  • Decision Tree Design

  • Service Design

  • Participatory Design

Research: Qualitative

  • User Testing

  • Contextual Interviews

  • Exploratory Interviews

  • Card Sorting

  • Tree Testing

  • Grounded Theory

  • Content Analysis and Audit

  • Participant Recruitment

Additional Skills

A natural teacher, I have worked extensively in higher education and bring a unique teaching approach to my relationships with colleagues and stakeholders. My time in academia and as a research consultant for small businesses has left me with a lot of unique experiences. While not strictly research skills, experience wearing multiple hats in different industries inform and add a richness of understanding to my research style, and I have developed the following skills:

  • Alpha and Beta Testing

  • Instructional Design

  • Accessibility Design

  • Psychological Theory

  • Product Management

  • Content Marketing

  • Cultural Competency

  • Diversity & Inclusion Theory

  • Copy Writing / Writing for the Web

  • Mentoring

Software Competencies

In addition to these core skills, I am comfortable using the following software systems:

  • UserTesting

  • Proven By Users

  • Dovetail

  • Google Analytics

  • Tableau

  • Qualtrics / SurveyMonkey

  • Mural

  • Figma & FigJam

  • InVision

  • R

  • SPSS

  • Active Campaign

  • SquareSpace

  • Canvas LMS

  • Shopify POS & CMS

  • Adobe Photoshop

  • Adobe Rush

  • TypeForm

 

 

 

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